A Study on Social Media Marketing

A Study on Social Media Marketing

Publication Date : 2023-01-07
Author(s) :

Amrutha.G.S

           
Article Name :

A Study on Social Media Marketing

Abstract :

Marketing is a form of communication used to present and advertise the benefits of a specific
good or service. The two words that make up the term “social media” can be used to deduce its
meaning. Media, in general, discusses to advertisements and the dissemination of information
or ideas via books or channels. In this study we investigate the discrepancy between what
consumers expect from social media and how well it performs. A quantitative descriptive
research design underlies the study. Social media marketing results in a bigger marketing
impact. Social media marketing is not only essential for contact centers, but it is also a
significant phenomenon that affects the entire company.

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