Article Details
Synergizing Sustainability and Digitalization: A Strategic Framework for Green Operations Management
Author(s)
G. Sridevi, M.S. Gayathri, S. Rubendoss, M. Santhosh Kumar, T. Nisthula
Abstract
The convergence of sustainability imperatives and digital transformation is fundamentally reshaping operations management in the contemporary business landscape. This paper examines how advanced digital technologies—specifically Artificial Intelligence, Block chain, Internet of Things, and Data Analytics—serve as catalysts for green innovation in production and operations systems. Moving beyond the traditional perception of environmental compliance as a cost centre, this research proposes a strategic framework for integrating these technologies to achieve synergistic sustainability outcomes. The study employs a conceptual methodology, synthesizing recent case evidence from manufacturing sectors including electric vehicles and renewable energy systems. Key findings reveal that organizations implementing integrated digital-green strategies achieve 15-25% improvement in resource efficiency while simultaneously reducing operational costs. The framework demonstrates how technology infrastructure enables real-time monitoring and optimization of production processes, enhances supply chain transparency through block chain verification, and supports circular economy business models. Furthermore, this paper examines the transformation of management practices including performance measurement systems transitioning toward triple bottom line metrics, and human resource strategies requiring new competencies at the intersection of operations and data analytics. The research provides operations managers with a structured roadmap for navigating the transition toward resilient, circular, and data-driven production ecosystems while identifying critical challenges including investment barriers, skills gaps, and organizational resistance.